Have you heard of New Adult fiction?

New Adult is an emerging market that brings readers in their late teens and early twenties, who are all too often missing from the pages of both Young Adult and Adult books, to the forefront.

This may seem like cause for celebration—and it is—but in the 10 years since it first emerged, New Adult books have struggled to overcome heavy stigma. It's this stigma, and how we can push past it to make the most of fantastic new emerging market, that we're going to talk about today.